Anybody can build a web site, right? Well, to a degree, they can. A lot of the "what you see is what you get" editors make it quite easy to design a quick site for the world wide web. The bad thing is that most of the search engines can't read the code these editors produce so they ignore them.

It doesn't make sense to spend a lot of time developing a web site that functions improperly, gives your business a poor image or is unavailable through any large search engine. As a business owner, your time can best be spent on gathering the information you want to present and then allowing a professional web site designer to put it all together.


We help you choose a color scheme of not more than three colors and then we stay with it. We work with you to choose colors that give a sense of what your business does. We use one or two font types on your site and make sure the size, color, and type are easy to read. We strive for short paragraphs with adequate white space, sub-headings, dividers and graphics throughout the site. And if your business lends itself to pictures, it is absolutely critical that good images be included on your site, particularly if you are asking people to buy something just from looking at it.

By the way, most business sites do not contain a lot of animation or music or anything else that can irritate a visitor. We use such items sparingly or not at all.


Another major factor in your web site design is the navigational tools on your site. Most visitors will give up in frustration if they cannot easily find what they are looking for when they come to your site. That's why we concentrate on easy-to-navigate sites---sites that facilitate your visitors finding what they want easily and quickly. This should be able to be accomplished from any page on your site, not just the main page.


A lot of people use the terms web site and web page interchangeably. They are not the same thing. A web site is normally composed of numerous web pages, sometimes hundreds of pages. If you take a look at the navigational bar (sidebar) on this page, you can see there are eight main pages. Under any of those main pages, there may be any number of additional pages. For example, the heading "Services" may have five additional pages with each page describing a particular service. So when you think through how you want your business laid out, you can estimate how many pages it will take.

The rule of thumb for web design is to keep your pages short. The definition of "short" however, is very unclear. Personally, I prefer having all information about a topic on one page with a logical flow to the next topic. We will work with you to develop this logically flow in your site design.


The organization of the site itself should be logically laid out for your visitors. We will suggest a structure for organizing the information you want to present. You, on the other hand, as the business owner should be able to give us some direction on how your buyers request things. The way in which people ask you for something is probably the way they want to find it on your site.


A written brochure provides your web designer with ready information about your business. In most cases, however, it cannot be coded for a digital application like a web page with the very same look and layout. Coding requirements for a web page are strict and often restrictive. Decisions must be made by your designer as the pages are being built so that loading time is minimized and all coding requirements are met.


Having your own Domain Name is recommended for most web sites. You should be able to secure your Domain name for $70 for two years and $35/year thereafter. Unique Domain Names aid in name recognition on the web, are more acceptable to search engines and make it easy for your customers to remember your address.

However, if you are just starting out and have a way to host your business site under your personal account, that is a perfectly acceptable way to go when just entering the world wide web. By not reserving your domain name, you do run the risk of someone else securing it.


Contrary to common beliefs, you do not need to be able to take credit cards or electronic checks over the internet to benefit from a web site. And the same thing is true for shopping carts. Do these things help? Definitely! But whether you are in a service business or selling products, you no doubt will be contacting your customers in some form or fashion anyway. It is at that time that a payment method can be discussed and worked out.

If you already have a merchant account and your provider does internet credit cards, it may be relatively inexpensive to go ahead and set your web site up to handle them. However, you should not accept credit card information without having your site hosted on a secure server. Hosting on a secure server entails additional monthly expense.

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